11:00 a.m. - Spotify Master Class:
If you are a musician, you’ll either love or hate Spotify. The chance to get heard by millions is seductive. Royalties? Negligible! Then, why should you supply your fruits of labour to a site that harbours billions of recorded tracks and adds new ones daily? It depends on your needs and aspirations. Spotify’s Nathan Wiszniak – Head of Artist & Label Marketing - broke it down nicely during a 40-minute early morning session. He said that Spotify is much more than a tap-and-play entity: It expands and adapts to musicians' needs. Wiszniak's tutorial advice: build your followers, socialize, tease new content, brand your playlist, empower fans, share with followers, include audio ads, keep content fresh, go viral and embed it on your website. Just get engaged in your career and take advantage of the tools presented to you.
Wiszniak senses that the issue of artist compensation will eventually sort itself out through copyright legislation. He also keeps in mind the innovators who do the work for them. Spotify survives on serious investment capital, and for their employees, it’s no less demanding than your stress-filled day job. When wearing my radio hat, I see Spotify as the future. Programming and discovery have never been sweeter! (Bill King)
Exhibit Hall: Spotlight on USA: Georgia
1:00 p.m - The Evolution of Hip-Hop
11:00 a.m. When Broadcast Meets Podcast: A Love Story?
Moderator: Matt Cundill: Owner/Host, Sound Off Podcast
Panelists: Chris Dunscombe, Director New Media, Corus Radio Vancouver – Fearless Fred Kennedy, Announcer, CFNY-FM (102.1 The Edge) – Jean-Marie Heimrath, President & CEO, The Podcast Exchange- Seth Resler, Digital Dot Connector, Jacobs Media, USA.
I’m not certain what I gained from this discussion that becomes applicable to the present situation. With over 500,000 podcasts floating about and all looking for traction and revenue, I view this region as confusing as getting on a playlist at Spotify or iTunes, and even when accomplished, who’s going to pay?
What is obvious, it’s those with something unique to offer – not just a chat about Kanye West or Donald Trump, but those small stories and passions. If you know something most don’t, you can more than likely share that through a podcast with a world of likeminded folks and build a niche following.
The forum basically spoke to those who had existing radio shows owned by big market enterprises looking to repackage and capitalize with the talent they have. As far as podcasting – they must decide if they are keeping it regional in content or going national.
10:00 a.m. - Exploring the World of Playlists